Trigger-Happy Imposter: Recognising What Sets Off Your Imposter Voice
- Amy Cotterill
- May 13, 2024
- 3 min read

Even the most accomplished individuals can fall victim to that insidious inner voice chipping away at their self-confidence and fuelling self-doubt - imposter syndrome. This persistent feeling of being a fraud or an impostor, despite evidence of your competence and success, can undermine your confidence and hold you back from reaching your full potential.
One of the keys to managing imposter syndrome is to understand what triggers these feelings of inadequacy. These triggers can vary from person to person, but often stem from deeply rooted beliefs and experiences that shape how we see ourselves.
Common imposter triggers.
Here are 5 common triggers I see come up the most for imposter syndrome:
Stepping out of your comfort zone: Whether it's public speaking, taking on a new role, or starting a business venture, any situation that pushes you beyond your familiar boundaries can kick start feelings of being an impostor.
Rapid success or achievement: Paradoxically, achieving success quickly or at a young age can sometimes exacerbate imposter feelings, as if you don't fully deserve the accolades or accomplishments.
Being the "other": Imposter syndrome can be particularly prevalent for those who find themselves in the minority, whether due to gender, ethnicity, age, or other factors that make them stand out in their environment.
Toxic or competitive environments: Workplaces or social circles that foster a "dog-eat-dog" mentality or encourage constant comparison can breed insecurity and self-doubt, fuelling imposter syndrome.
External validation: While recognition and awards are meant to be positive, sometimes they can trigger imposter feelings, as if the output vs recognition is out of proportion.
There are more triggers than the 5 I've listed here and ones that will be specific to you and your circumstances. But hopefully with the above you get the gist.
How to disarm your triggers.
Once you start paying attention to what triggers your imposter voice, you can start to take notice of what it's saying and take steps to reframe the narrative it's trying to push.
The first step is to become aware of your personal triggers. Pay attention to the situations, interactions, or thought patterns that tend to activate those familiar feelings of being a fraud. Once you've identified your triggers, you can start to challenge and reframe the negative self-talk that follows.
Separate feelings from facts. List out evidence of your competence and accomplishments to counter feelings of fraudulence.
"Talk back" with proof. When self-doubt arises, directly contradict it by stating specific achievements that disprove the negative narrative.
Practice self-compassion. The imposter voice can be incredibly harsh. Treat yourself with the patience and kindness you'd show a friend.
By practising these steps, you disarm your imposter triggers by shining a light on the irrational thoughts, countering them with objective evidence, and showing yourself compassion - this weakens the power those triggers have over your self-perception.
If you'd like to dive deeper into reframing exercises with actionable worksheets, I recommend downloading my free "Taming Your Imposter Voice" workbook. This easy to follow guide provides step-by-step prompts for identifying your imposter voice, separating fact from fiction, talking back with evidence, and cultivating self-compassion. It's a great hands-on resource for really ingraining these mindset shifts.
Remember, imposter syndrome is not a reflection of your true abilities or worth; it's a persistent mental pattern that can be overcome with self-awareness, self-compassion, and a willingness to embrace your authentic self, flaws and all.
Much love,
Amy ✨
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